Matrix ARG…
There seems to have been an ARG (alternate reality game) unfolding across the Internet for about 6 weeks now, centered around the release of Matrix:Revolutions. As best as I can tell from a cursory look around, the game seems to revolve around a company that creates immersive gaming software and their latest product, which may be the program that evolved into the Matrix of the three movies.
These kinds of games are just fascinating to me, with Majestic the granddaddy of them all. An odd thing about this one, though, is that unlike the game that built up to the release of Kubrick’s A.I., this has been happening completely under the radar…no media attention that I’ve seen, and no mention on any of the big movie fan sites (AICN was all over the A.I. one). Some seem to believe that this isn’t a marketing ploy at all, but a fan-produced ARG not unlike a piece of fan fiction, which would be even more astonishing, considering the depth of the material involved…